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30 Июль 2007 г.
TRADEDOUBLER ПРИОБРЕЛ «THE SEARCH WORKS»
Компания TradeDoubler приобрела все акции концерна «IMW», включая акции компании «The Search Works», а также компаний, осуществляющих торговлю под маркой «The Technology Works»
16 Май 2007 г.
TradeDoubler подвел итоги своей деятельности в первом квартале 2007 года
В апреле 2007 года компания TradeDoubler объявила о 30% увеличении доходов за первый квартал текущего года. В 2007 году прибыль компании, по сравнению с первым кварталом 2006 года, составила 521,1 миллионов шведских крон (400,5 миллионов, соответственно). Валовый доход за период составил 30% (139,6 миллионов).
30 Январь 2007 г.
Маркетинговый бум в Интернете преобразует компанию TRADEDOUBLER
Европейская компания TradeDoubler, занимающаяся Интернет-маркетингом, расширила спектр предлагаемых продуктов и услуг, что отражает увеличение спроса на эффективный онлайновый маркетинг.
Прелагаемые продукты удовлетворяют требованиям как рекламодателей, так и владельцев площадок, заинтересованных в использовании представляемых Интернетом рекламных возможностей. Онлайновые маркетинговые решения подходят для рекламодателей самых разных отраслей, вне зависимости от того занимаются ли они повышением уровня узнаваемости бренда или хотят получить прямой отклик на рекламу в форме кликов, продаж или регистраций.
15 Январь 2007 г.
Board of Directors unanimously recommends that shareholders approve the SEK 215 per share offer from AOL
AOL LLC ("AOL"), through its indirect wholly owned subsidiary Goldcup D 2389AB (with a proposed change of name to AOLS Holdings AB) ("AOLS Holdings"), a Swedish private limited liability company, today announced a public cash offer to the holders of all issued and outstanding shares and warrants of TradeDoubler to tender all TradeDoubler ordinary shares and warrants of series 2004/2007 and series 2006/2010 (other than warrants held by TradeDoubler or any of its subsidiaries that are not allocated as of the date hereof in respect of employee compensation programs) to AOLS Holdings (the "Offer").
10 Август 2006 г.
TradeDoubler announces continued growth and improved profits Q2
TradeDoubler, a leading European provider of online marketing and sales solutions, today announced its Q2 results for 2006. Results demonstrate a total revenue of SEK 400.9m (approximately EUR 43.6m), an increase of 56 per cent over Q2 2005, demonstrating the momentum of TradeDoubler’s strategy and products.
21 Март 2006 г.
TradeDoubler appoints new chief operating officer
TradeDoubler, a European provider of online marketing and sales solutions, today announced the appointment of William Cooper as Chief Operating Officer. Cooper replaces Daniel Nordstrom, Vice President European Operations, who is leaving the company after more than six years to focus on his family business.
26 Январь 2005 г.
HILTON TO LAUNCH ONLINE RESERVATION TOOL WITH SUPPORT FROM TRADEDOUBLER
Hilton International (“Hilton”) has announced an agreement with TradeDoubler, the European market leader for online performance-based marketing, to establish an affiliate marketing programme. The move supports Hilton’s strategy, which is to drive 20% of individual business online by 2008.
The partnership will allow Hilton to broaden its reach to the wider consumer market through advertising on a wide range of affiliate websites, through TradeDoubler’s extensive publisher network. This will be achieved in a cost-effective manner and will also ensure the consumer gets the best value, by booking direct on Hilton’s brand web sites.
Recently Hilton has re-evaluated the performance of its traditional distribution partnerships. Whilst these third-party booking agreements were traditionally both convenient and uncomplicated for Hilton and its customers, in many cases they do not continue to provide value for Hilton, nor do they ensure the consumer receives the best price.
Jerome Wise, Director of Channel Marketing for Hilton, commented: “I see the affiliate network as a fundamental part of the marketing mix in helping us reach our online goals and as the European market leader, with scalability across 16 markets, TradeDoubler was the obvious choice for Hilton. In the hospitality business it is vital that we continue to listen to what our customers are demanding. With online technology continually making things faster and more convenient - driving sales through our brand web sites is vital. We are really looking forward to working with TradeDoubler in 2005 to assist us with meeting our business objectives.”
Will Cooper, Chief Marketing Officer for TradeDoubler, commented: “We are really excited to be part of such a significant step for Hilton, especially as it is such a significant global brand within the hospitality sector. Through the affiliate marketing programme we are aiming to assist Hilton in providing the quality and convenience for its customers that it has become renowned for through its hotel group.”
The affiliate programme is currently live in the UK, with plans to extend the campaign to Denmark, Norway, Sweden, Finland and Germany early in 2005.
1 Декабрь 2004 г.
TRADEDOUBLER’S GUIDE TO A STRESS-FREE CHRISTMAS.
With Christmas only weeks away… why spend hours traipsing around the crowded high street looking for those perfect presents? TradeDoubler says, don’t risk your health or your wallet - shop the smart way this Christmas!
The internet is fast becoming a trusted and reliable shopping vehicle for consumers wishing to avoid the Christmas high street blues. Last year TradeDoubler, the leading provider of online marketing and sales solutions, reported a year-on-year increase of 245 per cent in Christmas online sales. TradeDoubler, whose network generates almost €100 million online sales each month for clients including Ebay, Dell and Apple, believes that online shopping is the smart and alternative way to do your Christmas shopping this year.
Will Cooper, Chief Marketing Officer at TradeDoubler commented, “It is simply amazing how much you can find online nowadays! Christmas shopping has never been easier, cheaper and more convenient. Whether you are pre-ordering your favourite festive tipple or hitting the January sales, the internet has it all.”
10 Сентябрь 2004 г.
Europe’s bad weather sees web sales soar this summer!!!
According to the latest statistics from online marketing expert, TradeDoubler, European consumers have scrapped their traditional outdoor summer activities this year in favour of shopping on the Internet. The bad weather in August has caused families to ditch mandatory trips to the summer high street sales, the beach or theme parks, for online shopping, gaming and entertainment.
UK families in particular appear to be abandoning their usual summer pursuits in preference to surfing the world-wide-web for the hottest holiday bargains and the quirkiest entertainment to keep the kids occupied throughout the summer. Whilst traditional high-street retailers in towns and shopping centres have suffered this summer, seeing a year-on-year increase in sales of between 0 and 1 per cent, online sales have soared!
The growth in popularity of online shopping is supported by recent figures published by Nielson/Netratings, which show that at-home Internet users across 12 countries worldwide have increased by more than 2.8 million from June to July 2004. TradeDoubler has seen European online sales volumes increase by 170 per cent from last summer, with sales in entertainment products increasing by 12 per cent in August alone.
TradeDoubler’s Chief Marketing Officer, Will Cooper, commented: “UK consumers continue to enjoy shopping online, and this year's disappointing summer weather seems to have driven more of them indoors to take advantage of the summer sales whilst escaping the summer showers.”
25 Июнь 2004 г.
Eurostar works with TradeDoubler to increase online sales
Eurostar, the high-speed train service that carries passengers between the UK, France and Belgium, has signed an agreement with TradeDoubler to launch an affiliate marketing network. The programme, launched in the UK in May, aims to generate traffic to Eurostar’s website - Eurostar.com - via TradeDoubler’s network of affiliate publisher partners, thereby increasing the number of Eurostar’s online sales. TradeDoubler affiliates will be paid a commission for every sale transaction secured via their site.
24 Июнь 2004 г.
Avis selects TradeDoubler to assess the impact of its European online marketing campaigns
Avis Europe plc, the leading car rental company in Europe, has signed an agreement with TradeDoubler, the European market leader for online performance-based marketing, to utilise its Media Toolbox solution. This will allow Avis Europe to consolidate analysis of all its online marketing, enabling more effective measurement, tracking and reporting across all regions.